In a world where beauty is accessible, effortless and fun for all. We do that through our innovative, sustainable products and a deep dedication to creating and delivering exactly what you—our customer—wants most .
LASHES WERE ESPECIALLY DIFFICULT TO PUT ON
You have to apply the PROPER amount of glue to a micro-thin lash band and wait the PROPER amount of time for it to dry and then place it PRECISELY in alignment with your natural lashes and then in the small chance you do get it right, the removal process is painful, taking your natural lashes out with it! Lash glue is messy (glue, gross!), toxic, heavy, unnatural, and uncomfortable.
WHICH LED TO MERIDA LIGHTNING BULB MOMENT…
Merida spotted a huge opportunity to make eyelashes accessible to all, for every occasion and time of day. Combined with her unique eye for design and personal experience growing up without confidence, Merida knew it was her duty to step up and be the one to change the beauty space.
Most importantly, Merida is not just the creator, but a customer. She wears Beauty Of Merida lashes every day and continues to push the boundaries of innovation by improving her lashes with every new order based on customer and community feedback.
Merida and her team are immensely grateful for the praise, but they are only just getting started. Her biggest motivation is the countless messages from customers who tell her how Merida lashes have single-handedly transformed their confidence, and as a result, their lives. As a new small business in a competitive market stacked with corporate brands, Beauty Of Merida faces new challenges every single day. It is only because of the dedicated customers and ravings fans that Merida continues to grow, prosper, and become a household name around the world. Beauty should not be reserved for an exclusive few. It should be accessible, fun, and effortless for all. Beauty Of Merida is here to change the paradigm of beauty. And they’ve only just begun.